Initial User Personas

The initial user personas were created when my app was targeted at all types of small businesses, not yet specific to creatives.

User 1: Small Business Owner

Name: Sarah Lopez

Age: 42

Occupation: Owner of a handmade jewellery and accessories shop

Bio: Sarah has been running her jewellery business for over five years, crafting unique pieces with a personal touch. She’s eager to trade products and services with other small businesses to cut costs and create a strong local network.

Hobbies: Jewelry making, visiting artisan markets, learning new craft techniques, and exploring small business trends.

Goals:

• Grow her customer base through community partnerships.
• Trade with other small businesses to save on costs and access new markets.
• Introduce her products to larger events and pop-up markets.

Frustrations:

• Finding small businesses open to trade or collaboration.
• Competing with larger brands with more resources.
• Balancing her creative work with managing the business side.

User 2: Entrepreneur