Creative professionals often face challenges when collaborating across different disciplines. This means that communication and coordination of those projects and teams become fragmented across many different platforms.
The tools that already exist prioritise an “all-in-one” experience, targeting all types of professionals, while also emphasising the social networking aspect. These types of platforms do not support the day-to-day workflow of creatives who seek to use their time and resources efficiently, which can lead to unmet deadlines and project delays. Small creative teams especially need optimisation to be able to handle real-time collaboration and project management efficiently.
The solution to the problem is coLAB, a focused, creative collaboration tool. An app designed specifically for creative teams, created for desktop-first with mobile and smartwatch companion apps.
Instead of functioning like a social media platform, coLAB allows users to build and manage their own dedicated teams, streamlining communication and project coordination with a trusted group of collaborators. This solves one of the issues observed by users in the survey I created. The issue was worries about unverified users and a lack of vetting professionals to make sure they are who they claim to be.
The desktop serves as the main workspace for in-depth tasks such as file sharing, project tracking and collaborative feedback. The companion apps serve mainly for communication, with the mobile app also supporting on-the-go planner checking and reviewing updates. By narrowing the features, coLAB eliminates features which would make it inefficient for the intended audience and instead is an intuitive, efficient tool for creatives to work together.
coLAB’s mission is to empower creative professionals by providing a streamlined and intuitive platform that enhances collaboration, simplifies project management and fosters meaningful teamwork.
Community
Creativity thrives when people feel connected. coLAB is built to foster a strong sense of community, where creatives can work with people they trust and grow together through shared ideas and experiences.
Efficiency
Time and energy are valuable, especially in the creative process. coLAB streamlines collaboration with intuitive tools that help teams stay organised, communicate clearly and focus on what they do best, creating.
Collaboration
Collaboration is the key to unlocking better ideas. coLAB is designed to remove the barriers that slow down teamwork, making it easier for creatives to succeed together.
Simplicity